Investment Management

Investing in the stock market with confidence is not easy. Most of the financial media, Wall Street and traditional brokers make it even more difficult. They advocate active investing strategies in response to every market move, believing that they can pick stocks and time the market more effectively than the average investor. Whichever way the market moves, they can craft a story or suggest a trade that’s good for them, but not necessarily for those who rely on their information.

Our approach to investing is based on the evidence. Lots of research has been done on the financial markets and investing, and the evidence clearly shows, over the long term, that active investing strategies simply don’t work. The collective wisdom of all market participants, combined with today’s lightning-fast technology, make it extremely difficult for active investors to consistently outperform the market. In this environment, we believe stability and diversification are essential. Our clients’ portfolios are invested in broad, index-based funds to minimize costs and promote tax efficiency. We establish a personalized asset allocation strategy and only trade when necessary to rebalance the portfolio back to our target allocations. As a result, our clients don’t fall prey to the emotions or mental biases of the typical investor. They know they have a portfolio strategy that fits their long-term goals, giving them the confidence to tune out the noise and withstand short-term market fluctuations.