Investing in the modern era can seem like a daunting task in the era of technology in which we are living. Investors (especially young investors) are oftentimes inundated with adverts, news articles, and social media posts trying to convince them that the means to strike it rich is right around the corner. They play on the emotions by trying to convince you that you could miss out on the next big thing by not putting your money into this hot new investment, oftentimes called FOMO or Fear of Missing Out. We have seen this behavior lead to wild fluctuations in market values for some companies. One recent example is the mania surrounding the rapid fluctuation of GameStop's share price resulting from a coordinated effort in online communities to drive this stock price up.